Digital marketing in the GCC market has massive value in the regional market of the Middle East. The GCC is the key driver for business expansion with the biggest market share of the marketplace. Ultimately, the global business arrives in the MENA region with the main business goal of establishing their business in the GCC countries first. The same business goal is also common among regional companies that tend to scale within the region.

Digital marketing is considered as the main strategic approach to reach the GCC markets in the most cost-effective and reliable tactic. …


A marketing consultant role is considered one of the most important roles in the marketing industry in recent years. The marketing consultant role can be part of a consultancy firm or working as an independent consultant.

Fundamentally, the role of a marketing consultant is considered as a highly professional advisor and strategist who can assist the marketing department or agency to achieve the business goals.

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What is The Meaning of a Marketing Consultant?

A marketing consultant meaning is defined commercially as an external advisor with advanced marketing experience who provides extensive marketing services such as market research, marketing strategy, marketing optimization, and marketing analytics.

A marketing consultant is…


Digital marketing consultant is commonly considered as a vague term for businesses. There have been several misconceptions about the marketing consultant as a profession as well as a consultancy role in the marketing world.

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For decades, the consultancy has been outlined as business services with a traditional focus on organizational management. However, consulting firms had to evolve to catch up with the changing business world, and that led to advancing their sales and marketing consultancy services. Additionally, marketing and advertising agencies have been advancing their consultancy services and adding new areas such as digital transformation, automation, data analytics along with…


The trend of influencer marketing has been so huge in the Middle East until everyone did believe it is true.

In the last 3 years, global brands spent a huge amount of their advertising budget on Arabic influencers. The trend has been massive in some industries such as beauty, fashion, entertainment, travel, and tech. Even local startups and boutique businesses have been desperately chasing micro-influencers to increase their brand awareness. Undoubtedly, influencer marketing has been going crazy in the region and everyone was competing to acquire social media influencers.

Quick facts about influencer marketing in the Middle East:


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Digital marketing in the Middle East have been growing and expanding, but what about effectiveness? The Arabic consumers have changed. The digital experiences are no longer new in the local markets … they are expected to bring a value.

While there is a massive amount of digital campaigns in the region, the Arabic consumers are eagerly looking for something more specific, personalized and unique. The gap will increase between the consumer and the marketers if the digital experiences doesn’t adapt to these changing expectations.

I have spoken to a large number of brands in the region looking to increase their…

Yasser Ahmad

Undercover Author (Yes I write fiction books..) | Digital Marketing Consultant | I travel to get lost. Tip: Don't follow me I am lost!

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